WE DO WHAT WE WANT!!!!!!!!!!!!!!!!!!!!!!!!!!!

Ad Agencies try to create a personality of a brand based in a Creative Brief. Client is the person in charge of reviewing this Brief and recall some changes according to the brand`s goals. Most of the times the changes that suffer the brief is unbelivable , the client somethimes dont even know what they want. As you can see, there is a lot of restrictions that client call in the creative ideas. But what happen when the client know exactly what they want and communicate that idea to the Ad Agency, a clever idea take off . Well fellas that dont happen a lot in this kind of business but there is times when it happen, like this example im showing you. Cartoon Network is a channel that produce and broadcast programs for tweens. They wanted to get a refresh of the channel through creative advertising. The ad agency came up with the idea of doing something different , something fresh and irreverent. The creatives came up with copy of " We do what we want" and thats exactly they communicate in their TVc`s. Innovative idea that transmit only one thing, irreverency!

To be completly honest, you dont see this kind of freedom in advertising, its just amazing the creative idea and the production . I hope you enjoy them