#WE CAN EXPLAIN#

Science World British Columbia is a non-profit organization which engages British Columbians in science and inspires future science and technology leadership throughout our province.
In fact when I was studying abroad in Vancouver i had the chance to visit the last exhibition "Human Body" , it was pretty amazing to be honestly. The whole Science world is really amazing how they explain scientific things so easily to understand , plus the explanation is through comic things.
Under the selling line "We can explain" , the advertising agency developed several ambient installations around British Columbia. The concept is one of those Big Ideas you can exploit and generate several media installations. The ad agency certainly did that!