SOUCE MAGGY AMBIENT ADVERTISING

I wanted to highlight this marketing strategy in Venezuela because i think this pictures shows so many thing that are happening in advertising right now. First, it explains that every single place, is available for advertising purposes. For the people who live here in Latin America , you are immediately going to notice that this type of houses(normally with poor people)are small houses pretty tight that normally are located in mountains. This place is exactly a mountain in Caracas and is exactly outside of a tunnel that has a lot of transit, so sauce Maggy took this to approach and expose his brand in this type of houses. Second, we see here in Mexico a lot of brands that expose their brands in several houses , but i've never seen a group of houses together advertising a brand. Without a doubt its pretty creative this strategy.