ASICS VENDING MACHINE

The term point of purchase usually refers to the industry concerned with customer behavior at the location of the purchase decision. POP is considered one of the most important aspects of advertising and merchandising. It is believed that the most critical time to influence buyer behavior is when they have money in hand.
Points of purchase displays (or POP displays) include merchandising of all sorts, including kiosks, cardboard cutouts, signage, and end caps. Digital signage is being used more and more for pop displays due to its unique ability to seize attention at the critical time. With interactive features and sensors, digital signage can deliver messaging increasingly tailored for the immediate audience.
How many times we have seen tons of vending machines in the streets, so many products tailored and available for the consumers, but what about this vending machine by Asics. To be honestly i've never seen something like this, i would come up with this idea in my life. Clearly a good example of how to push up the merchandise to the consumers. Of course the allocation of the vending machines have to come with a huge marketing research in order to put this vending machines in influence zone where the people are willing and available to purchase the tennis at the street