Monday, July 14, 2008

WHAT DO YOU WANT FOR BREAKFAST!

hi everybody , it`s been a while with out posting something. Im very proud of saying you i have a really demanding job in advertising. Im working for BBDO in my country Mexico so i dont have time for pretty much nothing but i promise i will be bringing you clever advertising than ever. I was looking in the net for innovative advertising , so i found this clear example of how advertising can work effectiely with technology. Macdonals wanted to promote the daily fresh eggs at the breakfast service. So Leo Burnett in chicago came with the idea of develop an outdoor that change across the time communicating the core objetive of the dispositive. ITs pretty simple the egg end up open at 6:00 am to 10:30 am where the time of break fast ends. As you can see the time line in advertising can set up the determination fo a campaign. Thats why you have to come up always with a time table where you set up dead lines

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