Creatives in ad agencies are always looking for a different way to sell things outs. The difficult part is not developed a whole 360 campaing, the difficult part of doing a great campaign is to work the things out with the client´s budget and the other is to sell that thing to the client, to convince them that the idea is going work. In this case we have a good idea with a brilliant execution.
Somethimes the idea has to traduce into a good execution , otherwise it wouldnt work.
Believe or not , this guy was sit one day long, as you can see it catched a lot of attention by the public
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