PAINT PARTIES WITH THE TING TINGS!

As you can see , the brands are seeing a real deal into indie music. Some of them are doing concerts all over the world, other ones are associating the brands with rock bands.
In this case ADIDAS created a total secret show really interesting, the concert was with the british duo The ting tings. The brand distributed white clotes from their new collectionat the beginning of the show . In a whole white enviroment, the people where aiming to paint themselves with paint guns while the band was playing. The result , see the video its really funny