FROM THE UPPER LEVEL

Satchi&Satchiin Jakarta, Indonesia , has taken advertising to a whole new level. The interaction with the public is really important in order to be succesfull.
Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!” The team behind this effective promo included Chief Creative Officer Andy Greenaway, Executive Creative Director Juhi Kalia and Art Directors Aryanto Salim and Joel Clement.