COPY VS ART

Two weekd ago , we where talking about how important the copy is in advertising. Creatives are always arguing about which is more difficult Art or Copy. I Think you have to fight which one is better or more difficult , i think it clearly complement each other, you just have to put all the pieces together. The thruth about it, is that the first thing consumer notice in an ad could be the art of it and then goes to the copy in order to explain it or justify it.
This is a print ad that exemplify exactly what im talking about