ONLY WITH A MATCH

There is no doubt Brazil is one of the biggest when it comes to Advertising. Always finding new media to communicate their messages. The importance of involve the consumer into the communication process is mandatory , because the consumer really will get the message in an original way .
For advertisers , the brand play boy is simple enjoy full to play with, there is so many ways to send the messages through the media. This is a good example of it, for the print ad, they developed a simple photoshoot of a play girl with a match on it. The consumer fire up the matches into the print. The process of involving the consumer with the ad clearly got the copy "HOT"