SMOKE IS BAD

Throught the passing time , there´s been a lot of advertising campaign against smokers. For the people that smoked, we know is bad when we are doing it, but we dont care tho.
When you are doing a non profit advertisign campaing to avoid some desease, somethimes you have to be pretty agressive to make that switch of behaviour as soon as posible. In this case they use 15,000 ciggarette bunts to ilustrate the billboard. I think this particular aestehtic is pretty unique, as soon as you see it, start to think about how bad smoke is.
I like it, i would like to know what you think about it