SOMEONE DROP THAT WALLET

Very particular strategy from one of my favorite agencies in the world "Crispin Porter +Bogusky". Someone drops their wallet in the streets with high traffic pedestrian area. Some person picks it up and tries to Burger King aggent , they respond it "keep it", its on the king.
Inside of the wallet there is a note from this famous character "The King" that says, cash ranging from a $1 bill to $100 bill, a gift card to Burger King, a "driver's license" featuring The King, and a map of Burger King restaurants in the area in which the wallet was dropped.