I was surfing in the net so i stopped by in one of my favourite blogspot for advertising in Dubai and i found this print ads.
Its been a while since Absolut didnt show a new campaign. So i was wondering what a @#$@$ is happening with the king of the advertising. Im saying this , because i think in the beginning of the Vodka , they made one of the most unique things in advertising. Absolut did what no one couldnt do in history of advertising , selecting only prints ads showing the product in different situations or places. Plus , the product was shown in every single print. We all know the campaigns for Absolut, they were worldwide recognized for all of the people. Even the persons who didnt drink vodka , gather the print ads because they were marvellous. For people involved in marketing or advertising were delighful to see it.
Now , they are trying to positionate the vodka in another situation . The prints will shows us how could be the absolute world using anormal things.
For advertiser, it is one of the complicated things to repositionate a product and more in this case that Absolut was worldwide recognized for their ads.
A few questions come up to my mind. What are they trying to do with the brand? Whats the target they are trying to reach? Do they are only trying to raise the awareness in the audience or make them more efficient?
Of course they are shocking , and of course they are good . But i think we will always compare the old ones with this ones.
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