The hire-BMW undercover marketing

In 2000, after doing some research, BMW decided to find a new way to advertise their cars for the sake of advertising. They determined that their customers were, on average, middle-aged married males making $150K per year. They also determined that a majority of their customers chose what kind of a car they wanted to buy only after using the Internet. As a result of this, Jim McDowell, BMW's North American VP of marketing, came up with the idea to create a fast-paced, high-class, ultra-glossy way of showcasing their automobiles. The idea was to create a series of short films with a central, recurring character who drove a BMW and feature them on the Internet.
The movies would not be cheaply produced nor would they feel like an extended, overpriced commercial. To show that they meant business, BMW turned to Fallon Worldwide, their high-class international ad agency. Fallon, in return, hired high-priced Hollywood talent. British actor Clive Owen would star as the main character
Here are some of the best videos for this excellent marketing undercover strategy.

This one is directed by Guy Ritchie( one of the most recognized filmmakers in the world) and its interacting with his wife, that happens to be Madonna. Its a pretty funny short film. Of course BMW told the filmmakers to highlight one attribute of the car . I think Ritchie did a pretty good job showing this speed-moves of the car.




Since "Amores Perros" the first long film of Alejandro Gonsalez Iñarritu, he win a lot of popularity in the film industry. BMW realized that , and that's why they chose this filmmaker to develop a short film for them. . This one , is way different than the other one. So you can start to realize that all of the short films for "The Hire" are pretty different . Some of them are emotional as well.




If you are more interested of these short films .You can check all of them at You tube. There are 9 of them and its pretty worth it to see them .I think its a good opportunity to see something different and entertaining.