So you want a get a hot truck and the first thing you do , is to go to the car agency. Imagine that you go to mitsubishi dealer and you find a truck PAJERO dirty as hell. Impressing, huh?
This strategy was developed in India exclusive for Mitsubishi agencies. Obviously they know that the main target are men and they will be shocked at the moment of seeing the truck. The strategy take approach of the main attribute of the truck. The message clearly is" adventure, risk and emotion"
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