Tuesday, November 13, 2007
MOBILE MARKETING ADIDAS
Adidas re invented themselves getting an old Volkswagon campervan for promotion purposes. The camper was used during the summer in some beaches in Brazil to promote the company's new skate shoes
“The label’s new skateboard clothing range will be marketed via this old jalopy that has been customized with prints inspired by skating legend Mark Gonzales,” CoolHunter.net reported. “The ‘Kombi’ will cruise the streets of Sao Paulo with its custom interior throughout August, before it goes on tour to promote the new range.”
Etiquetas:
adidas,
Guerilla advertising,
marketing brazil,
mobile marketing,
old fashion,
volkswagon
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