Sex is always a tabu and it always will be in every single place in world. This POP came from the last statement. People buying products at BeateUhse Sex shop recieve a pair of incognito glasses for free. So they can go to the street after the purchase without being recognized. On the glasses there's a copy: "BeateUhse. The discrete Sexshop".
This idea is pretty funny and you raise the connection of your consumers. Brand loyalty its called.
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