How could a teaser would work effectively?
For those persons who dont know what a "teaser" is , well i will explain it to you. Teaser is a strategy used in advertising, commonly at the beginning of the campaign. It creates a moment uncertainty with audience , creating many questions as possible of the purpose of the campaign. Nothing is telled to the audience so , the audience will hooked up with your campaing.
Well in this case im going to present you a billboard that used kind of a teaser.
Rapala is lure organization based in Finland. The main target is the fishersman.
The billaboard was placed in Finland orginally. The idea was divided in 3 sections. At the beginning the billboard was only showing the fish with the lure on it. Then, the second part was to place a certain number of cats on the billboard . Making the allusion to the audience that the cats were trying to eat or get the fish .As the passing time, more cats were appearing in the billboard until the final section.
I think is an excellent idea. I always said that putting advertising in a physicial way is a new way to advertise a product. In this case, the ad agency used both, but the physical figures(cats) are part of a great strategy.
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