in 2007 , the main important city in Brazil decided to get a critical change in terms of advertising. São Paulo, became the first city outside of the communist world to put into effect a radical. São Paulo’s “Lei Cidade Limpa” or Clean City Law was an unexpected success, owing largely to the singular determination of the city’s conservative mayor, Gilberto Kassab.
The law came into action in order to fight against pollution water, sound and visual effect. Since this action, all of the billboards ,visual screens and advertising in bus were taken.
This is obviously not a regular law and the impact that might hit the population will be shocking. i wouldn't imagine myself living in a city with no outdoor advertising. Of course this law will force ad agencies to create or discover new channels to send their messages. Let's see how this law will work for one of the largest countries in the world.
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