TOSCANI

Oliviero Toscani (b. 1942) is an Italian photographer, best-known worldwide for designing controversial advertising campaigns for Italian brand Benetton, from 1982 to 2000. Most of these advertising campaigns were actually institutionals for the brand, always composed of rather controversial photography, usually with only the company logo "United Colors of Benetton" as caption










One of his most famous campaigns included a photo (by Therese Frare) of a man dying of AIDS, lying in a hospital bed, surrounded by his grieving relatives. That picture was controversial due to its similarity to a pieta painting. Others include allusions to racism and controversial topics.