GUERILLA FOR REXONA IN VIETNAM

This is a clear example of how a simple idea with an strong message can work perfectly for your target





Excellent poster for Rexona in Vietnam. The intellectual authors of this creative idea was LOWE.
This idea its pretty simple with a huge impact. The poster is placed in different walls. It looks like its about to fall down.But when someone come to the poster and try to put it in the formal way , get a lovely surprise.
Again, as some of last post in this blog, the trend is not create normal advertising, the trend is to stipulate some interaction with the audience . Or interaction without didnt see it coming. Take them by surprise and will get a brand placement in ther heads and of course publicity with it.