In one of the last post i showed to you the very first campaign of Oliveiro Toscani. I though the social marketing campaign for Benneton was the only that Toscani did. But , for my soprise, i was surfing in the net a few hours ago and i found this controversial campaign made it by him. This time the campaign is focus in an italian brand of clothes. The positioning clearly speaks by him self. As u can see the advertiser its trying to catch the attention of the audience through the gay aesthetic
In my personal oinion , Toscani its an advertiser unique, cause he with just photos can transmit you a strong message that put you thinking about it.
One of my questions for this positioning is the nex one: Do they are only trying to positionate the brand gay people ? or They are just trying to hook up a general audience through the use controversy?
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